Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Omnicom Group’s GSD&M Idea City in Austin, Texas, today confirmed adding Ace Hardware’s creative assignment following a review — though its status as one of two finalists in its defense of media chores on BMW remained unchanged Wednesday morning.
Ace spent $42 million on ads in 2008 (up from $30 million in ’07), per Nielsen. BMW spent close to $200 million and GSD&M is battling Interpublic Group’s Universal McCann in the final round.
For Ace, a multimedia push is planned in spring 2010, an agency rep told Adweek.
The creative work had previously been with WPP Group-aligned Mars Advertising in Southfield, Mich.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in