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CLM BBDO in Boulogne-Billancourt, France, won a Grand Clio for an Alka-Seltzer print effort at Tuesday’s Communications Awards during the 50th annual CLIO Awards in Las Vegas.
For the first time, prizes were awarded for strategic communications/public relations campaigns. The inaugural gold CLIOs in PR were won by Edelman, Chicago, for Brita, and Ketchum, San Francisco, for Häagen-Dazs.
The Communications prizes recognize excellence in print, direct mail, radio, poster and billboard media.
In honor of the CLIOs’ 50th anniversary, the three-day CLIO Festival features decade-themed awards shows.
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