Kleenex Taking Votes for Latino-Inspired Box Designs

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Tissue maker Kimberly-Clark has asked consumers to help narrow down its search for the best Latino-inspired designs, as it celebrates Hispanic Heritage Month.

Online voting takes place at Expresatuhispanidad.com, and runs through March 22. Kimberly-Clark’s tissue brand, Kleenex, first commissioned the contest in December. It has since reviewed all submissions (from 620 artists worldwide) and selected the top 12 that reflect the spirit and culture of being Latino.

Consumers may vote for any three designs. The winning tissue patterns will appear on Kleenex boxes in September.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in