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Snapple is undergoing the most significant makeover in its 37-year history. “The Best Stuff on Earth” is getting better with a new formula, reduced calories and packaging that promotes the blend of healthy green and tasty black tea leaves.
The brand’s new formula heightens the flavor derived from the tea leaves, uses sugar as the sweetener and reduces the calories–in some cases up to 20 percent.
“We want to ensure Snapple continues to be the ‘Best Stuff on Earth,'” said Bryan Mazur, Snapple’s vp of marketing.
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