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White Castle, with 400-plus locations nationwide, has shifted lead creative and media duties on its ad account to Zimmerman after a search, the Omnicom Group agency confirmed today.
The other contenders were not disclosed. Rojek Consulting Group in Cleveland managed the process.
The incumbent had been WPP Group’s Team Detroit in Dearborn, Mich., whose JWT and Mindshare units handled creative and media duties, respectively. JWT’s tenure on the brand dated back 15 years.
White Castle’s annual major media spending has been about $15 million in each of the past two years, per Nielsen Monitor-Plus.
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