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Stop & Shop supermarket stores will be the venue for a series of in-store marketing tests to measure the effectiveness of Dr Pepper Snapple Group promotional messages across Modiv Media’s digital media delivery solutions.
Employing in-store intercepts, interviews, surveys and point-of-purchase analysis, consulting firm Willard Bishop will gauge the effectiveness of Dr Pepper Snapple Group promotional messages and offers delivered by Modiv Shopper and DeliVision. The tests will start in the second quarter and most likely be completed in the third quarter of the year.
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