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Add a new study by management consulting firm A.T. Kearney to the column that says “sustainable” and “affordable” don’t have to be mutually exclusive. The Green Winners: The Performance of Sustainability-focused Companies in the Financial Crisis report concluded that in 16 out of 18 industries, companies committed to sustainability have performed better in the financial markets.
The report compared the performances of 99 companies with strong commitments to sustainability (culled from the Dow Jones Sustainability Index and the Goldman Sachs SUSTAIN focus list) against industry averages from May to November 2008.
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