Digital OOH Firms Up for Sale

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Two of the nation’s largest digital out-of-home companies are on the block. Cinema rep firm Screenvision and Premier Retail Networks, which operates in-store digital networks, were put up for sale last week by their owner Thomson.

Faced with mounting debt and the likelihood it would breach covenants, the Paris-based company said it would look to divest businesses that don’t fit with its core media technology businesses, singling out both PRN and its 50 percent stake in Screenvision.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in