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T.J. Maxx and Marshalls join forces in new spots by GSD&M Idea City that strive to use tongue-in-cheek tactics to communicate a value message.
This marks the first time the discount chains, both units of TJX in Framingham, Mass., have advertised together in a major national campaign.
Commercials posit a “National Spending Intervention” program. The ads star a group of young women who “intervene” to help their friends understand that great deals can be had at T.J.
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