Auto Sales, Search in Decline

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Total North American auto sales are down 32 percent from October 2007 to October 2008 with November’s sales forecast not showing much improvement.

As the stock market continues its downward spiral and economic conditions deteriorate, consumers are talking online about holding tight to their wallets and are less likely to make a big purchase such as a vehicle.

The number of consumers that were seeking vehicle information on sites like AOL Autos, MSN Autos and Yahoo Autos began to decline around the June-July time frame, which is exactly the same time that vehicle sales and the stock market began to fall.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in