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The sale of Chrysler by private equity owner Cerberus is most certain. But there is one brand in the Chrysler stable that arouses the most interest among suitors.
“Whoever buys Chrysler is buying it for Jeep,” said Gordon Wangers, an independent auto consultant based in San Diego. He said that General Motors, one of the possible buyers of Chrysler, would be able to bolster its Hummer brand, for which it built enormous dedicated dealerships for but has failed to perform.
GM
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