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Baby food manufacturer Beech-Nut is going head-to-head with Gerber’s Graduates in the toddler food category by introducing a new line of all-natural products called Let’s Grow!
The lineup includes “innovative and nutritious” toddler food, said Steve Hungsberg, associate marketing director at the Swiss-owned consumer goods company. (Beech-Nut is a division of the Hero group.) While not organic, the toddler products don’t contain unnecessary sugars or sodium, Hungsberg said. Let’s Grow! will be available starting next week and packaging will carry a “No Junk Promise” logo.
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