Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Mazda has evolved its six-year-old “zoom zoom” tagline in a spot for the new Mazda6 sedan, breaking during the 4th quarter of ESPN’s Monday Night Football.
The new tagline is “zoom zoom. Forever,” and will be featured in broadcast and print executions for the campaign, via Doner, Southfield, Mich.
“We are going tighter than ever to our core,” said Bill Gordon, group manager of marketing at Mazda. ‘Zoom zoom’ has been tweaked, and while we have always been fun to drive, ‘zoom zoom foreve’ will let the consumer know that we will always be what we are.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in