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Bad news for trees, good news for business.
A new study finds that 72% of consumers are using more coupons than they did six months ago. Three-quarters of those respondents claimed the economy made them do it.
The study, conducted online by Prospectiv, Wakefield. Mass. earlier this month, polled 1,386 consumers. The vast majority (81%) said use coupons for grocery items.
While newspapers and magazines were the primary source of coupons for 51% of consumers, 39% said they wanted to receive their future coupons via direct mail, while 26% said e-mail, either direct or through newsletters, would work.
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