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The Body Shop has a healthy offering of sustainable products sold at its 2,500 retail stories. However, the chain felt it wasn’t communicating its commitment to the environment strongly enough.
That will change beginning, August 28, when The Body Shop rolls out its “Nature’s Way to Beautiful” print, online and in-store effort.
The rebranding initiative includes telling the story behind the products it sells through in-store displays. One such display explains how many of The Body Shop’s products’ ingredients, such as aloe and seaweed, are harvested in environmental-friendly ways.
“The kind of environment that we are in now, where we have species dying out everyday, we as a business have to be ethical about how we fulfill our ingredient needs,” said Shelley Simmons, director of brand and value initiatives at the company.
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