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Mini Cooper has launched a Web site called Carfunfootprint.com, which plays on the words “carbon footprint” and allows consumers to measure the output of their cars in terms of enjoyment. The site is part of a new campaign that carries the message: “It’s time to drive like there is a tomorrow.”
Print ads for the three-phase campaign, via BSSP, Sausalito, Calif., will run in August and September issues of select lifestyle and auto publications, including Best Life, Car & Driver, ESPN and The New Yorker.
Mini
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