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The economy’s slowdown is hitting online advertising too, according to a report by the Interactive Advertising Bureau.
Online ad revenues for the first quarter of this year were $5.8 billion versus $5.9 billion for the fourth quarter of 2007, per the IAB, New York. That’s still 18.2% higher than for the first quarter of 2007.
The drop is further indication of a softening in Web-based advertising. A report issued this week by PubMatic, an ad technology firm, noted that the economic slowdown in the U.S.
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