Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
By Steve Miller
A new campaign for the Toyota Camry launched this week, targeting affluent African American women ages 25-40. There are no TV ads, but instead a Web site, Iflookscouldkill.com, which includes a video series and an online game.
The campaign centers on the Web site and a six-episode video series, promoted on the homepage as a place “where espionage and high fashion collide.” The target audience for the campaign is African American women with an annual income of $70,000 and up.
The video series stars a fashion designer
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in