Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Henkel’s Dial Complete is launching an effort that centers on an online video contest, via YouTube, where contestants submit their most creative take on hand washing.
The effort, dubbed “Campaign for Clean Hands,” includes a contest for those under 18 and a Web site, Campaignforcleanhands.com, both launching in September. The home page features games, puzzles, a hand washing chart and other interactive features used to promote the brand.
As 2008 is an election year, Dial chose to incorporate the theme into its contest.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in