Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Draftfcb faces the defense of its largest global account with news that S.C. Johnson has launched a global review of all marketing services, according to sources.
The Interpublic Group shop handles lead creative duties, some media planning and direct marketing chores on some brands. One source put global revenue on Draftfcb’s business at more than $50 million.
The review includes traditional creative and media duties as well as digital and direct marketing, promotions and retail marketing, a client representative acknowledged.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in