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Four agency teams will make presentations to the U.S. Army next week in its marketing services review, sources said.
Each team is led by a lead creative shop in New York. Sources identified the shops as Interpublic Group’s Draftfcb, WPP Group units Grey and Young & Rubicam and the incumbent, IPG’s McCann Erickson.
The pitches will take place throughout the week at a hotel in Charlotte, N.C., said sources. Different shops will go on different days, with Grey and Draftfcb, for example, presenting on Monday and Tuesday, respectively, according to sources.
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