Less than half of the top 200 Asian companies have a corporate social media presence, and many of those who do have inactive profiles, new research from Burson-Marsteller revealed.
Around 40 percent of Asian companies listed on The Wall Street Journal’s Asia 200 Index have a branded social media presence, with 55 percent of them reported as being inactive. Only 18 percent of companies surveyed integrate their social media profiles into their corporate Web sites.
In contrast, the agency’s Fortune Global 100 Social Media Check-Up study conducted in February this year showed 79 percent of major global companies using branded social media sites as part of their corporate communications mix.
Social media used for businesses in Asia is often to push information rather than engage stakeholders.
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