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Diageo is reviewing global creative duties on two of its core brands — Captain Morgan and Tanqueray — in what sources described as separate reviews.
Worldwide media spending on Captain Morgan is estimated at $30 million; Tanqueray’s global spend is around $20 million, according to sources.
The primary incumbents on Captain Morgan and Tanqueray are WPP Group’s Grey and independent Wieden + Kennedy, respectively. Each is believed to be defending.
The agencies declined to comment and client representatives did not return several messages left in the past two days.
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