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Like Hollywood so often does, the videogame industry is hoping for a touch of franchise magic to reignite software sales. Enter Halo: Reach.
Microsoft’s prequel, which launches today, isn’t expected to beat the Day 1 record of $310 million in sales set last year by Call of Duty: Modern Warfare 2 — Reach is an Xbox 360-only title, and the Activision Blizzard game got a multiplatform release — but preorders for the latest Halo have shown similar trends.
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