Wieden Execs Write Their Own Future

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Creative directors Mark Bernath and Eric Quennoy, the team behind Nike’s World Cup effort, “Write the Future,” have been promoted to executive creative directors of Wieden + Kennedy, Amsterdam, the Netherlands. They replace Jeff Kling, who departed last week.

“People just love working with Mark and Eric. They have the kind of positive energy that inspires everyone around them,” said Lee Newman, managing director of Wieden, Amsterdam. “I’m smiling just thinking about the kind of work we’re going to produce under their leadership.”

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