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If Facebook were a country, it would be the third largest in the world behind China and India. Weighing in at a whopping 500 million users, the social media giant has just surpassed Google in U.S. market share, according to data from Hitwise. To me, the rapid ascent of Facebook begs the question: Do businesses even need to set up brand Web sites anymore?
You’d likely be wrong if you answered “no.” Social media has grown into an irreplaceable marketing strategy, but it must complement and work in concert with with your corporate Web site.
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