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Sara Lee has extended its Jimmy Dean brand to include a breakfast sub-line for kids, called Jimmy D’s. The food giant is also debuting new ads that focus on the benefits of eating a protein-packed, balanced breakfast.
Jimmy D’s includes three products, all of which contain turkey, a lean source of protein. They are: French Toast Griddlers, Griddle Sticks and French Toast Duos, and retail for $4.99.
Sara Lee is running TV, print, cinema and online ads to support the launch.
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