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Denny’s has selected four finalists to compete for creative duties on its advertising account, the client has confirmed.
The shops were identified by Denny’s as MDC Partners’ Kirshenbaum Bond Senecal + Partners, Omnicom Group’s BBDO and Interpublic Group’s Gotham, all in New York, and IPG’s Erwin-Penland in Greenville, S.C. They have been briefed and will make final presentations in mid-August, according to sources.
The winner will succeed Omnicom’s Goodby, Silverstein & Partners in San Francisco, which split with the client this month.
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