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Fallon didn’t have to look far for its new chief executive.
The Minneapolis-based agency promoted Rocky Novak to the position after nearly six years as managing director of Fallon’s Minneapolis headquarters. He replaces Mike Buchner, who transitioned into a chairman role at the beginning of the month. A 35-year agency veteran, Buchner had served as CEO since 2011.
“Rocky has a modern marketer’s skill set and has earned the trust of both our clients and employees alike while serving as our managing director the past several years,” Mike Buchner said in a statement.
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