Early Xmas Cards From Sears, Kmart

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Sears and Kmart are bringing back the Christmas Club card.

The retailers, owned by Sears Holdings, launched the money-saving program last year to boost consumer shopping during the holidays. Now, they’re touting the Christmas Club card once again via an effort that includes in-store, social media and online ads.

The program lets consumers accumulate money for holiday spending with as little as $5, $10 or $20, and the retailers will add an extra 3 percent towards the amount accumulated on the card (up to $100) by Nov.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in