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U.S.-based e-mail marketing firm e-Dialog has set up its Asia-Pacific operations with Singapore as the regional headquarters and unveiled its first “Global E-mail Attitudes Survey” covering APAC markets.
The APAC foray comes after the company expanded into the U.K. a few years ago.
Offerings by e-Dialog include e-mail marketing encompassing strategic services and technology that helps clients take action and deliver context-relevant information.
It competes with global players such as Epsilon, CheetahMail and Responsys.
E-Dialog’s APAC efforts are led by managing director Darren Fifield (pictured).
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