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Online travel service Orbitz, which has made several agency shifts of late, today made an internal move, naming Chris Orton chief marketing officer.
Orton (pictured) joins from eBay, where he had been senior director of Internet marketing.
The company’s last CMO was Jeff Davidoff, who left Orbitz about a year ago. Shortly after his departure, Orbitz hired Deborah Italiano as vp, brand marketing; she will now report to Orton and continue to lead brand efforts.
Orbitz’s media chores are currently in play, following the client’s split with Mullen’s MediaHub in Boston.
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