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MetLife has launched a review of creative and media duties on its consumer-directed advertising, sources said. Major media spending on the brand exceeded $56 million last year, according to Nielsen.
The New York-based client has notified the incumbents — WPP Group units Young & Rubicam and Mediaedge:cia — and has begun contacting outside agencies about the business, said sources.
MetLife, which uses Peanuts character Snoopy as part of its logo, offers life insurance, mutual funds and investment services.
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