Do Social Networks Overlook Latinas?
Social networks represent a huge opportunity for marketers trying to reach Latinas — but many in this growing audience believe they are being poorly served by such nets.
Thirty-eight percent of Hispanic women in the U.S. say these networks lack content created especially for their unique interests, according to a new study by research firm Sophia Mind.
The study, titled “The Use of Social Networks by Latin Women,” is based on interviews with 3,300 Latinas in the U.S.,
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