OgilvyOne Names Digital Lead for China

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OgilvyOne China has hired Lars Bjorge (pictured) in a new role as digital lead in a move to strengthen the agency’s digital offering in the country.

He has relocated to Shanghai, where he will be responsible for further developing OgilvyOne’s digital offering and manage relations with key client Unilever.

Bjorge’s appointment is effective immediately and he reports to Chris Reitermann, president for OgilvyOne China and president for O&M Group Shanghai. “The appointment of Lars to this newly created role is a clear signal of Ogilvy Group’s intent to continuously elevate our digital strategic practice,” Reitermann said.

He said Bjorge brings with him a wealth of knowledge and creativity.

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