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From The Apprentice: Martha Stewart to Real Housewives to her Skinnygirl empire, Bethenny Frankel’s road to riches has been paved with an intense entrepreneurial drive. But while she’s always had the ambition, she still had a lot to learn about running a business.
“I don’t think I knew what the word entrepreneur meant, or the word brand. I didn’t know what intellectual property or trademark meant,” Frankel said during her Brandweek: Challenger Brands fireside chat last week.
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