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In a positive sign, perhaps, for smaller independent shops nationwide, Watertown, Mass.-based Allen & Gerritsen said it added several clients in Q1 for chores spanning numerous agency disciplines.
The firms’ estimated combined annual marketing spend at A&G is in the $5-10 million range.
A mix of consumer and business-to-business clients joined the roster. They are: Dun & Bradstreet, Health Dialog, WBUR, Digital Globe and Hal Luftig (a Broadway production company).
A&G will provide a range of services for the new arrivals, ranging from branding and creative development to media planning/buying and CRM.
“We
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