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JWT has hired three key execs from Lowe Latina in Spain, each of whom has extensive experience working on Unilever, a global client of both JWT and Lowe.
Jean-Louis Roche, Alex Pallete (pictured) and Facundo Goldaracena will assume global roles at WPP Group’s JWT. They now become part of a new task force that will focus on attracting global business and expanding existing client relationships.
“To make JWT the most successful network in global brand building, the [task force] will act as a SWAT team deployed to help tackle issues or opportunities on existing or potential global clients,” worldwide CEO Bob Jeffrey said, in a statement.
Roche, Pallete and Goldaracena will report to Jeffrey and Fernando Vega-Olmos, a former colleague at Lowe recruited to JWT in late 2008 to become creative chairman for continental Europe and Latin America.
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