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Household names like Procter & Gamble’s Tide and Kimberly-Clark’s Huggies dominated the list of the “most trusted and recommended brands” in the U.S., though e-commerce site Amazon.com snagged the top spot, per a new study by Millward Brown.
The report polled 20,000 consumers last quarter. The “TrustR” (trust/recommendation) score is compiled from data taken from BrandZ, a global study of consumer brand equity the research firm has been running for the past 12 years.
Ranked third through sixth on the list were Downy, Huggies, Tide and Tylenol, respectively, and Pampers came in at ninth place.
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