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Catherine Heath has been named chief strategy officer for Modernista!, the independent agency in Boston. Heath brings a wealth of planning experience to the shop, having worked with global brands Microsoft, Skyy Vodka, Red Bull, Virgin, Jaguar, Audi and Cadbury Schweppes. She will lead planning strategy for all Modernista clients and report to agency president Matthew Charlton. “Catherine offers us a fantastic mixture of traditional brand thinking, understanding cutting edge technology and a command of new media behavior,” said Charlton.
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