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RadioShack said it is reviewing its media chores now handled by Aegis Group’s Carat. That agency is expected to defend.
The Fort Worth, Texas-based electronics retailer said it spends $215 million annually on total ad expenditures. Both traditional and digital duties are in play. Annual major media spending has hovered around $120 million in recent years, excluding interactive outlays, per Nielsen.
RadioShack said it has hired consultancy Select Resources International in Santa Monica, Calif., to oversee the competition, which it described as part of its “regular procurement process.”
“We are constantly adapting our media strategy as the changing landscape — driven largely by digital media — continues to create dynamic opportunities for our brand.
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