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Mcgarrybowen has added yet another Kraft Foods brand: Maxwell House, which comes at the expense of Ogilvy & Mather in New York, the client has confirmed.
Major media spending on Maxwell House totaled $27 million last year, according to Nielsen. At the same time, mcgarrybowen picked up creative duties on Kraft’s General Foods International coffees and teas, which last year spent more than $6 million, as estimated by Nielsen. Those figures don’t include online spending.
Dentsu’s mcgarrybowen has added seven new assignments from Kraft since January, including four from WPP Group’s Ogilvy alone (Oscar Mayer, Crystal Light, Maxwell House and General Foods International).
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