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Independent Anomaly said it has added a “pillar client,” topping incumbent Publicis Groupe shop Fallon to win the pan-European Sony Electronics account following a review.
Anomaly’s New York and London offices will jointly handle the assignment. The shop’s first work for the client will likely break in the first quarter of 2010, according to Jason DeLand, Anomaly partner and co-founder.
Anomaly plans a push that is “holistic in nature” and not tied to any specific media channel, DeLand said.
Sony’s
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