A Chrysler representative has confirmed the selection of Publicis Groupe’s Fallon in Minneapolis for brand advertising chores.
The rep would disclose no further details.
Fallon succeeds Omnicom Group’s BBDO on the assignment. The latter shop has already said it would shut its Detroit-area operations once its contract with the automaker ends on Jan. 26, 2010. That move throws into doubt the future of 485 staffers in Troy, Mich., Toronto and several field offices in Canada.
Fallon execs did not immediately return queries for comment.
Chrysler
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