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The American Family Association is calling on consumers to boycott Gap Inc. and its brands, which include Gap, Old Navy and Banana Republic, this holiday season. The Christian organization alleges that the retailer’s ads downplay the word “Christmas.”
The boycott, according to the AFA, is in response to Gap’s holiday advertising and in-store promotions over the years, which have stayed away from recognizing any specific religion. For instance, last year’s campaign was themed “Merry Gap-mas,” substituting the chain’s name for Christ’s.
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