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Quaker Oats has shifted creative duties on its estimated $100 million food and snacks advertising business from Goodby, Silverstein & Partners to roster shop Juniper Park in Toronto.
Juniper Park adds the PepsiCo division’s Quaker Oats products — including its Old Fashioned Quaker Oats brand and related offerings such as Chewy granola bars and Life cereal, Quaker Oatmeal Squares and Cap N’ Crunch — to its existing assignments for Quaker rice snacks and Near East and Rice-A-Roni side dishes.
“Juniper
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