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NEW YORK Even in these tough times, quality trumps price for American shoppers, new research finds. According to a new study by IBM, 72 percent of consumers are more concerned with the quality of the food they are buying than the price. Additionally, nine out of ten say that value as well as nutrition will be of equal or greater importance after the recession.
The survey, conducted by Braun Research and based on telephone interviews with 4,000 people in the United States, found that a full 68 percent of respondents feel nutrition is the most important consideration when shopping for food.
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