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BOSTON Interpublic Group’s Mullen in Boston has won the high-profile Zappos creative business following a review. Agency executives confirmed the selection late Thursday.
About a month ago, the online footwear and apparel retailer had identified Mullen, IPG’s Draftfcb in San Francisco and WPP Group-backed CHI & Partners in New York as finalists for the assignment. The Ad Store in New York was the incumbent.
“This is important because Zappos is a highly visible brand, we’ll get to do work for a company that values great creative and it’s always good to beat 100 agencies in a pitch,” said Mullen chief creative officer Edward Boches.
Agency interest in Zappos’ account far outstripped the company’s $7 million projected annual budget for marketing.
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