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NEW YORK Merkley + Partners has landed creative duties on All detergent, a Sun Products brand formerly owned by Unilever.
Merkley, an Omnicom Group agency in New York, won the business after a review in which there were three other finalists, according to sources. The other agencies could not immediately be confirmed.
Account billings were not disclosed. In terms of major media spending, the brand spent nearly $10 million last year and about $20 million in the first half of 2009, according to Nielsen.
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