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BOSTON In the wake of the controversy surrounding the DDB Brazil 9/11 WWF ad, the One Club has implemented what it calls “the most stringent and thorough ‘fake ads’ policy in our industry.”
Among the main points, the club says agencies entering ads made for nonexistent clients or without clients’ approval will be banned from entering the One Show for five years.
What’s more, the entire team credited on the “fake” entries will be banned from entering the show for 5 years.
There’s a three-year ban for entering ads that have “run once, on late night TV, or … only run because the agency produced a single ad and paid to run it themselves,” the club said.
The
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